It is considered the first Cuban skyscraper as it reproduces, on a modest scale, the model of tall New York buildings, conceived with layered fittings in order to let air and light in. The linear and geometric lines of the façade are enhanced by the Moroccan red marble of the interior, the decorative large flowerpots, ceiling lamps and doors to lifts and apartments, and “Time,” a relief sculpture made in nickel silver by Cuban artist Enrique García Cabrera, whose home at 22nd St. in El Vedado is also a beautiful example of Art Deco style. The López Serrano Building was the property of the heirs to José López Serrano, owner of the La Moderna Poesía bookstore, who committed suicide in 1921 because he felt he was bankrupt regardless of having eleven million dollars in his personal bank account.
Art Nouveau
